As a person who does not use the word sorry, I appreciate the conscious insight that Pantene brings to the public’s attention. I am drawn to this video campaign for the empowerment it brings to all of us who say sorry after an “I am ” or just to belittle one’s own self-worth instead of owning the space and platforms that are presented to us. It doesn’t matter if you are a man or a woman, self-respect and dignity are portrayed by the space we command. Apologizing has its place and is appropriate when one feels they have wronged someone, to apologyze for one’s ownership of presence is crippling to the growth of human consciousness.